ADBRITE ADD

Wednesday, February 11, 2009

History of Samsung:

This Samsung brand was founded in 1994 but it wouldn't be until 1998 that the first car rolled out of the factory door. By that time, South Korea was deep in an economic crisis that took over the entire Asian continent. In order to keep the company alive, Samsung was forced to seek a partner, so in 1998 it began negotiations with French car maker Renault. The take-over was finalized in 2000, when Renault bought 70% of the company stock for the sum of $512 million.
Samsung Motors was built on the will of the Samsung group's chairman, Kun Hee Lee, who regarded the automotive industry as a sum of many industries. For the group, this would have meant the co-operation and binding together of its many subsidiaries, such as Samsung Electrics and Samsung Electronics. Nevertheless, his plan was cut short by the Asian financial crisis, and soon after its establishment, the group jettisoned SMI, together with other non-core subsidiaries. SMI was up for sale, firstly to Daewoo Motors, which was itself hit by the same crisis and was bought by GM. Hyundai Motors was also considered as a suitor, but politics and strife between Samsung group and Hyundai group made this impossible.
The Samsung Group (Korean: Samsung Guerup) is South Korea's largest chaebol and the world's largest conglomerate by revenue,[2] leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company,[4] Samsung Heavy Industries the world's second largest shipbuilder after Hyundai Heavy Industries.[5] and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars". The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall.[6] It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries. This company is also produced many familiar mobiles handset and now it was overtaken by the nokia and soniericsson and blackberry.

No comments:

Post a Comment

ADBRITE ADD

Followers